Tom Kingsnorth origins, as a good British kid, are found in the dry slopes, however it didn’t take him many time to realize his place was on the mountains.
He began snowboarding in his early teen age, since then he’s been around: he knows what’s going on.
Brain, owner and founder of Transform Gloves, Tom answered me some questions so I could share with the world something more about him and his company than just the fact he loves chocolate milk.
Kids: Tom is cool, but smoking is not.
1.- Create a slogan for Transform including these words: messy, to love, mountain.
Messy kids on the mountain love transform gloves. Kids are messy, mountains love transform gloves. Transform gloves loves messy mountains.
No, my final answer is: Messy kids on the mountains love Transform Gloves.
2.- What differentiates Transform form the other gloves company?
We don’t really look at what others are doing, we make what we think is good and see what happens
3.- In how many countries are Transform Gloves being sold?-
18: Pan, Europe, Canada, US, South Korea.
4.- You are the transform face and soul, how do you manage to run everything?
By drinking loads of coffee and developing square eyes and a huge phone bill.
5.- What are Transform’s goals for the next season?
To keep on what we are doing now, producing the best products we can and building the hype. Pretty sure the end of the world is in December though so who knows?
6.- You are really close with many riders, how do you support or how would you like to support them from Transform?
Just by treating them as close friends, looking after them giving them as a brother type figure, making sure they are having fun , giving them love advice, working out their next move and just being there for them. In our team is all great people, not just great snowboarders.
7.- Who (riders) do you think will surprise us soon? Drop some names here!
You haven’t seen anything from Niklas Mattsson yet, he is warming up. Colin Frei is stacking some amazing footy for isenseven , Nutti Nimela and David Ditje are bossing it right now. Others I have my eye on are Brage Richenburg, Rowan Coultas, Kyle Mack, Katie Ormerod and… I could go on forever.
8.- What would you change about the snowboard industry?
Not too much, after close to 20 years I still love it and privileged to be a part from it, anyone in it that complains that hard about it needs a reality check.
Thank you Tom for such serious interview!
